About Me

I moved to Israel after graduating NYU Tandon School of Engineering where I explored how to expand on the human experience vis-a-vis technology. I am an interdisciplinary thinker, open to professional opportunities that tap into media's ability to enhance, delight and inspire.

As a designer, I view the user as central to the design process, with empathy and communication required to understand human nature and bridge the gap between technology and intuition. I like the ideation, brainstorming and story telling aspect of design, and considering the different philosophical and psychological questions that arise with technology, like "how do we create a digital shopping experience inspired by the spontaneity and tactile experience of shopping at a brick and mortar store?" 

As a writer, I use words to breathe life into otherwise sterile technological experiences. I tap into my most authentic sense of humanity and empathy to brighten a dynamic range of brands. While my personal writing tone is quirky playful and existential, I can easily identify, replicate and expand upon existing brands.

As a brand strategist, I think the best brands come from inherent meaning and not from meaning thrusted upon them. I conduct deep qualitative research to understand what makes a company tick and work hand in hand with companies to provide a sense of clarity, identity and direction.